(matte)inee idol

johnathan allen matte hair pomade


So…what have you got against cary grant? do you really hate gary cooper? are you trying to make clark gable cry? i only ask because they spent years cultivating a look that defined dapper, all american, streamlined, no fuss, world-on-a-string style…and you just keep ignoring it. maybe those cut away tails and top hat are a bit much for the olive garden and maybe that ostrich attaché case does seem out of place in your cubicle - but at least your hair could learn something. something, say, like the benefits of a good pomade. pomade fits the bill for almost all of a guy’s hair product needs - unless, of course, you are subject to daily blow outs, home perms and hot rollers (if so, then consider this product recommendation moot and get yourself a nice v05 hot oil treatment). otherwise, most of those harsh styling products thrown at us are unnecessary. gels and mousse? yeah, they’re appropriate sometimes…like 1985. and hairspray? never touch the stuff. call me a purist, but i’ve always had this sneaking suspicion that hair shouldn’t be crunchy. what’s so great about pomade, specifically this one, is that it holds and defines shape, but is still totally soft. it doesn’t dry or damage your locks and, because this one is water based, it washes out easily. me, i like the matte finish above; but if you crave the shine of the spotlight there are more reflective versions, too just a word to the wise – if when applying you think that dollop might be a little much, it probably is. It’s a slippery slope from an early james dean to a late aurther fonzerelli. so go out, rent a copy of the philadelphia story, north by northwest, or anything by preston sturges and take some cues. just don’t start calling your co-workers ‘mr. demille’ and letting them know you’re ready for your close up. trust me, that’s kinda a meeting killer.

sound investment: 8
does it turn back time?: 7
sensorty satisfaction: 9
cool factor: 6
rate of addiction: 7.25